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For this assessment, you will prepare a 10–12 page critical analysis of the microeconomic and macroeconomic environment and challenges for a publicly traded company of your choice from the S&P 500.
This assessment provides you an opportunity to apply the theories and concepts you have researched to real-world problems and issues.
By successfully completing this assessment, you will demonstrate proficiency in the following course competencies:
For this assessment, you will examine the company of your choice, and prepare a critical analysis, taking on the role of a professional analyst. You will consider the company, the company background, industry, and industry structure. You will also define any ethical or legal issues that might be present, including how the company might have been affected by government regulations. In addition, you will take a look at how the company is subject to macroeconomics or microeconomic cycles.
Finally, you will analyze what impact new countries and firms entering the market may have on the selected company. You will also explain the implications for business decisions that consumer behavior has, in relation to the industry of the company you selected, and what impact that has on the company.
For this assessment, assume the role of a professional analyst. Choose a publicly traded U.S. company from the S&P 500. Prepare a critical analysis of the microeconomic and macroeconomic environment and challenges that the company faces. Use your chosen company’s 10-K report to locate detailed information for your assessment.
Below are topics to consider as you prepare your analysis. These are not the only subjects to consider, and they may not all apply. They are merely examples of the types of issues to consider and analyze.
Your critical analysis should consist of the following sections:
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