For this assessment, you will prepare a 10–12 page critical analysis of the microeconomic and macroeconomic environment and challenges for a publicly traded company of your choice from the S&P 500.

This assessment provides you an opportunity to apply the theories and concepts you have researched to real-world problems and issues.

SHOW LESS

By successfully completing this assessment, you will demonstrate proficiency in the following course competencies:

• Competency 1: Apply the theories, models, and practices of economic theory to create value for the firm.
  • Analyze the theories, models, and practices of economic theory to create value for a firm.
• Competency 2: Assess the impact of ethical and regulatory considerations on economic decisions.
  • Assess the impact of ethical and regulatory considerations on economic decisions.
• Competency 3: Analyze the macroeconomic environment of corporate operations.
  • Analyze the background, industry, and industry structure of a firm.
  • Analyze the economic implications of operating in global markets.
  • Analyze the macroeconomic environment of corporate operations.
• Competency 4: Analyze the microeconomic environment of corporate operations.
  • Analyze the economic implications of operating in different markets and industry structures.
  • Analyze the microeconomic environment of corporate operations.
• Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
  • Communicate in a manner that is professional and consistent with expectations for members of the business professions.

For this assessment, you will examine the company of your choice, and prepare a critical analysis, taking on the role of a professional analyst. You will consider the company, the company background, industry, and industry structure. You will also define any ethical or legal issues that might be present, including how the company might have been affected by government regulations. In addition, you will take a look at how the company is subject to macroeconomics or microeconomic cycles.

Finally, you will analyze what impact new countries and firms entering the market may have on the selected company. You will also explain the implications for business decisions that consumer behavior has, in relation to the industry of the company you selected, and what impact that has on the company.

For this assessment, assume the role of a professional analyst. Choose a publicly traded U.S. company from the S&P 500. Prepare a critical analysis of the microeconomic and macroeconomic environment and challenges that the company faces. Use your chosen company’s 10-K report to locate detailed information for your assessment.

Below are topics to consider as you prepare your analysis. These are not the only subjects to consider, and they may not all apply. They are merely examples of the types of issues to consider and analyze.

• Describe the company, the company background, industry (computer, financial, and so on), and industry structure (oligopoly, monopolistic competition, and so on).
• Consider what ethical and legal issues are present. For example, how has the company been affected by regulations, such as EPA, Obama Care, or FDA?
• Analyze how the company is subject to macroeconomic or microeconomic cycles.
• Analyze how new countries and/or firms entering the market affect the industry of the company you selected, and what impact that has on the company.
• Explain consumer behavior and its implications for business decisions, related to the industry of the company you selected. Explain what impact that has the company.

Your critical analysis should consist of the following sections:

1. 1. Introduction – describe your chosen company and its industry.
   2. Application of the theories, models, and practices of economic theory to create profit maximization for your firm.
   3. Analysis of the economic implications of operating in global markets as well as different market and industry structures.
   4. Assessment of the impact of ethical and regulatory considerations on your chosen company.
   5. Analysis of the macroeconomic environment of corporate operations.
   6. Analysis of the microeconomic environment of corporate operations.
   7. Conclusion and recommendations. The conclusion should include the long-term outlook for the company.
   8. Reference
   9. Written communication: Written communication should be free of errors that detract from the overall message.
   10. APA formatting: Resources and citations should be formatted according to current APA style and formatting.
   11. Number of resources: Minimum of 10 references, 4 of which should be academic journals. No more than 2 should be textbooks.
   12. Length of paper: 10–12 typed, double-spaced pages, not including the title page or references.
   13. Font and font size: Times Roman, 12-point.
   14. Applies the theories, models, and practices of economic theory to prepare proposals that create value for a firm.
   15. Interprets the impact of ethical and regulatory considerations on economic decisions, supported by relevant data, resources, references, and economic principles.
   16. Interprets the background, industry, and industry structure of a firm by using data gathered through critical analysis of the economic environment.
   17. Interprets the background, industry, and industry structure of a firm by using data gathered through critical analysis of the economic environment.
   18. Interprets the economic implications of operating in global markets, supported by a firm’s 10-K report, relevant data, resources, references, and economic principles.
   19. Interprets the macroeconomic environment of corporate operations, examining the implications of factors such as national and international growth, inflation, and unemployment.
   20. Interprets the economic implications and challenges of operating in different markets and industry structures, supported by a firm’s 10-K report, relevant data, resources, references, and economic principles.
   21. Interprets the microeconomic environment of corporate operations, examining how the behavior of individual households and firms affect supply, demand, and prices.