E-Comerece Business Case on the Air Travel Industry

Topic on the chapter:The Impact of E-Commerce Technology on the Air Travel Industry

Use the following questions to help you write your report. (Each question may not apply to each case):

Situation analysis (40%)

You are the primary decision maker in the case. You are not a consumer. Indicate what role you are taking. What are your objectives? What are the relevant facts from the case?

Solution analysis (30%)

What decisions/problems/opportunities must you face?How do feel about actions taken?Why?What would you have done? What are the major differences today?What would you do today?

Case Review and Reflection (20%)

What you have learned from this case? How does this relate to your own experiences?In other classes? Your personal life? At your job?

Organization and Grammar (10%+)

Spelling errors. Grammar errors. Section headings. Organization.

Your report should use the above three section headings. It should be 4 to 5 pages (double-spaced, 12 pt.). This should be typed, and use proper business English. You will be graded on depth of analysis, organization, and thoroughness (see rubric on following page).

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