The law of diminishing marginal utility states that as an individual consumes more and more units of a specific good or service, the additional

The law of diminishing marginal utility states that as an individual consumes more and more units of a specific good or service, the additional utility the consumer derives from the successive units keep on diminishing (declining) over time. Thus diminishing marginal utility explains a lot about consumer behavior in the market economy.

  • Select a specific consumer behavior and construct a “mini case study” that highlights the workings of marginal utility and how it affects the consumption pattern for goods and services.
  • Explain the roles total utility and marginal utility play to understand change in the consumer’s behavior and preferences.
  • Does the law of diminishing marginal utility hold for all goods and services we buy and consume? What are the exceptions?

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