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suppose Mattel, the producer of Barbie dolls and accessories(sold separately),has two types of consumers who purchase its dolls: low-value consumers and high-value consumers. Each of the low-value consumers tends to purchase one doll and one accessory, with a total willingness to pay of $72. Each of the high-value consumers buys one doll and two accessories and is willing to pay $141 in total.
Mattel is currently considering two pricing strategies:
Strategy 1: Sell each doll for $ 36 and each accessory for $36
Strategy 2: Sell each doll for $3 and each accessory for $69
Indicate the revenue for a low-value and a high-value customer under strategy 1 and strategy 2. Then, assuming each strategy is applied to one low-value and one high-value customer, indicate the total revenue for each strategy.
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