Home » BUS 640 Assignment (2 problems)Price Quotes and Pricing Decisions Applied ProblemsPlease complete the following two applied problems:Problem 1:Jessica Alba, a famous actress, starts the baby and famil

BUS 640 Assignment (2 problems)Price Quotes and Pricing Decisions Applied ProblemsPlease complete the following two applied problems:Problem 1:Jessica Alba, a famous actress, starts the baby and famil

BUS 640 Assignment (2 problems)

Price Quotes and Pricing Decisions Applied Problems

Please complete the following two applied problems:Problem 1:Jessica Alba, a famous actress, starts the baby and family products business, The Honest Company, with Christopher Gavigan. Alba and Gavigan set up their site so families can choose what kinds of non-toxic, all-natural products they’d like to use and get them in a bundle. Families can choose all kinds of products from food to hygiene necessities and cleaning supplies. Suppose they are thinking of expanding their business into five domestic markets: Phoenix, Dallas, Chicago, New York, and Atlanta. Assume their primary goal of business is to maximize economic profits, although they want to do business honestly.Show all your calculations and process. Describe your answer for each question in three- to five-complete sentences.

  1. You are a business adviser for Alba and Gavigan. Describe a skimming price and a penetration price, and advise them whether they should charge a skimming price or a penetration price, with supportive reasoning for and against each pricing alternative.
  2. Are they likely to make economic profits initially? Can they continue to make economic profits in the long term? Why or why not? Discuss.
  3. What advice would you give to Alba and Gavigan to help them make more profit in the long term?

Problem 2:You operate your own small building company and have decided to bid on a government contract to build a pedestrian walkway in a national park during the coming winter. The walkway is to be of standard government design and should involve no unexpected costs. Your present capacity utilization rate is moderate and allows sufficient scope to understand this contract, if you win it. You calculate your incremental costs to be $268,000 and your fully allocated costs to be $440,000. Your usual practice is to add between 60% and 80% to your incremental costs, depending on capacity utilization rate and other factors. You expect three other firms to also bid on this contract, and you have assembled the following competitor intelligence about those companies. (Line the chart up below)

Issue / Rival A / Rival B / Rival C

Capacity Utilization / At full capacity / Moderate / Very low

Goodwill Considerations / Very concerned / Morderatly concerned / Not concerned

Production Facilities / Small and inefficient plant / Medium sized and efficient plant / Large and very efficient plant

Previous bidding pattern / Incremental cost plus 35-50% / Full cost plus 8-12% / Full cost plus 10-15%

Cost Structure / Incremental costs exceed yours by 10% / Similiar cost structure to yours / Incremental costs 20% lower but similiar

Aesthetic Factors / Does not like winter / dirty jobs / Doe not like messy / inconvenient jobs / Likes projects that are creative

Political Factors / Decision maker is a relative of buyer / Decision maker is seeking new job / Decision maker is looking for promotion

Show all of your calculations and processes. Describe your answers in three- to five-complete sentences.

  1. What price would you bid if you must win the project?
  2. What price would you bid if you want to maximize the expected value of the contribution from this contract?
  3. Defend your answers with discussion, making any assumptions you feel are reasonable and/or are supported by the information provided.

Carefully review the Grading Rubric https://ashford.waypointoutcomes.com/assessment/3740/preview  for the criteria that will be used to evaluate your assignment.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10