A soft drink producer must decide how to divide its spending between two forms of media: television advertising and magazine advertising.

A soft drink producer must decide how to divide its spending between two forms of media: television advertising and magazine advertising. Each 30-second commercial on prime-time network television costs $120,000 and, by he company’s estimate, will reach 10,000 viewers, 5,000 of whom are in the prime consumer age group, 15-25. A single page ad in a leading human interest weekly magazine costs $40,000 and reaches 5,000 individuals, 1,000 of whom are in the 15 – 25 age group. In addition, the company plans to hold a sweepstakes contest to promote its new soft drink. A requirement for entry is to enclose the coded label from the new drink. The company believes the print ad will be more effective in generating trial purchases and entries. Each magazine spot is expected to produce 500 entries and each television spot 250 entries. Finally, the company’s goal in its promotion campaign is to reach at least 600,000 total viewers and 150,000 young viewers and to produce 30,000 or more contest entrants. How many spots of each kind should it purchase to meet these three goals and do so at minimum cost?

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10