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Soft selling occurs when a buyer is skeptical of the quality of usefulness of a product or service. For example, suppose you’re trying to sell a company a new accounting system that will reduce costs by %10. Instead of asking for a price, you offer to give them the product in exchange for %50 of their cost savings. Describe the information asymmetry, the adverse selection problem, and why soft selling is a successful signal.
Soft selling occurs when a buyer is skeptical of the quality of usefulness of a product orservice. For example, suppose you’re trying to sell a company a new accounting system thatwill reduce…
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