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Don”t repeat the case to me; chances are that I wrote the case. In each case, there is a central issue, focus on that even though there may be secondary considerations. You can use bullet points so long as it”s clear to me what you mean by the bullet points. Vitango Case: Main issue: What should Coca-Cola do with Vitango? Questions to consider in answering the main issue: Is this a good product, a bad product? How do products like Vitango and Nutristar impact consumers and societies positively, negatively? Should issues such as nutrition be solved by for-profits? Syngenta Case: Main issue: Country-specific or regional strategy? Tactics to think about: reducing prices, developing their own generics, improve products, promote heavily to distribution channel members (incentives), promotion of the quality, etc. of products to farmers, bundling of market offerings into a service package. Unno in the U.S. And Germany: Main Issue: How and whether to change the positioning (through p
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