Unit Reading Leenen, S. Jelassi, T. 2005, ‘Ducati (Italy) vs.

I need complete help in addressing each of the tasks for the case study attached.Unit ReadingLeenen, S. & Jelassi, T. 2005, ‘Ducati (Italy) vs. Harley-Davidson (USA)’, in Strategies for E-Business, ed.T.Jelassi & A. Enders, Pearson Education Limited, Harlow, pp. 366-398.Graduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessGraduate School of BusinessâDucati (Italy) vs. Harley-Davidson (USA)â, a case study written byStefanie Leenen and Tawfik Jelassi .Discuss the following questions in light of the issues raised andconceptual frameworks developed during the course of the unit. A) How would you compare the e-business/e-commerce strategies of Ducatiand of Harley-Davidson? How would you explain the wide gap between thesestrategies among two leading global motorcycle manufacturers? B) What are the advantages and drawbacks for Ducati through outsourcingparticular activities in its value chain? C) Do you think that Ducatiâs decision to diversify its products withthe exclusive online sale of a limited edition of motorcycles could bethe starting point of a new strategy? D) More generally, what future actions would you recommend to Ducatimanagement in order to sustain their lead in e-business and e-commerce?Be as specific as possible. E) What lessons would you take away from the Ducati vs. Harley-Davidsoncase study? How unique are these lessons compared to other case studieson e-business and e-commerce you have come across?

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