I need APA style and plagarism free and harvard refrencingAssessment briefYou have been appointed as an international business consultant for an upcoming high profile UK SME based in London. One of th

I need APA style and plagarism free and harvard refrencing
Assessment brief
You have been appointed as an international business consultant for an upcoming high profile UK SME based in London. One of their key objectives for 2020-21 is to tap into the Chinese market for their “UHT milk for children aged from (3-11 years)”.
The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition comparted to the current local options.Having access to international suppliers, the business fully intends to make use of the UK’s reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.
Executive Summary:
This should be a re-cap of the points covered in the assessment brief
· What is UHT Milk?
· Supply/production situation of UHT milk in the UK (including import and manufacturing information linked the U.K.)
· Supply and Demand information of UHT milk in
(covering current import and production of UHT milk)
Business Driving Forces:
· Identification of Key Business Driving Forces that
the venture.
e.g. costs, political support, existing trade relations between the UK and China, etc.
· Using relevant analytical tools/models such as
and /or
Porter’s 5 Forces
, examine the driving forces more in depth with supporting and cited evidence.
· Identify and apply at least 2 relevant international trade theories or models e.g.
Comparative Advantage, Absolute Advantage
or others in connection with UK/China trade as it relates to expansion into China
Trade Barriers:
· Explanation of Explanation of
trade barriers
For instance,
trade barriers are such mechanisms as:
Quotas, tariffs, certification/registration requirements, permit, and licences
barriers are re4strictions such as:
Logistics such as shipping and distribution channels, lack of market data, language issues, cost issues, and cultural tastes
Ethical and Social Issues:
· Here there should be an explanation of
Ethical and Social
do they need to be considered by SMEs and why are they important.
Ideally, this should then be linked to proposed
UHT trade project
using a
UK SME to be exported to China
Cultural preferences to be Considered by the business:
Need to closely examine the cultural preferences of the potential and existing Chinese market for UHT milk (can expand on points raised in the
Business Driving Forces
e.g. Cultural Preferences for e=commerce based
UK UHT milk imports
in main Chinese cities such as Shanghai and resistance to such milk in rural traditional Chinese communities in Western China
Expansion Methods to be chosen by company
· What expansion methods are available to UK/Chinese trade?
· What expansion methods are currently being used for the important of UHT milk into China
· Analyse the various expansion methods being implemented now and highlight advantages and disadvantages of each
· Develop a range of suggestions on various expansion methods that may help the UK SME to succeed in its plans to increase its UK UHT venture into China.
: When addressing this section, you should look at
types of relationships
e.g. partnerships, alliances, etc.,
marketing strategies
e.g. child ambassador scheme, social media tactics, in-store samplekiosks activities, etc. and
e.g. shipping details
Based on the research, a
of key findings and associated
should be provided to the UK SME
Appendices (if appropriate)
Ensure that specific pieces of work extracted from outside data sources are
and referenced correctly using the Harvard Referencing Style
and that
points raised are linked with specific relevant examples to support/justify
whatever is being discussed.

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