Completed quickly and followed instructions given. Grammar, spelling, etc. was all good as well. Thank you so much! Will hire in the future.
Unit VCase Study
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically
analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you
research the competition and industry in which your business resides with an end goal of formulating a recommendation for
the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice,
and respond to each of the questions below using both theory and practical managerial thinking as well as supporting
Option 1: Proctor & Gamble (pp. 332–333)
1. Using segmentation strategies, what are the target market(s) for P&G? How does this relate to the company’s brand
2. Who are the top three competitors of P&G, and what are their advantages/disadvantages with respect to their
competitive product/service strategies?
3. P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the
challenges associated with being the market leader in so many different categories?
4. With social media becoming increasingly important and with fewer people watching traditional commercials on
television, what does P&G need to do to maintain its strong brand images?
5. What risks will P&G face in the future?
Option 2: Caterpillar (pp. 394–395)
1. Using segmentation strategies, what are the target market(s) for Caterpillar? How does this relate to their brand
2. Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their
competitive product/service strategies?
3. What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how
Caterpillar’s products differ from competitors.
4. Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company?
Option 3: Ritz-Carlton (pp. 424–425)
1. Using segmentation strategies, what are the target market(s) for the Ritz-Carlton? How does this relate to their brand
2. Who are the top three competitors of Ritz-Carlton, and what are their advantages/disadvantages with respect to their
competitive product/service strategies.
3. How does The Ritz-Carlton match up to competing hotels? What are its key differences?
4. Discuss the importance of the “wow stories” in maintaining top quality customer service for a luxury hotel like the RitzCarlton.
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with
subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and
reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5
years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material
must have accompanying in-text citations.
Consider the many means of differentiating products and services. Which technology brand does the best at impacting consumer buying decisions? Why?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more