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scenarioyour company colesworths manufactures gym and personal fitness

Your company Colesworths manufactures gym and personal fitness equipment which
is sold to numerous retail chains and individual stores. A new competitor has entered
the market and is taking away some of your companys market share. As there is no
discernible difference in quality or price of your products compared to your competitors
products, higher management believe it is a customer service issue. They have asked you
to complete a report detailing how these customers can be won back.
Include the following in your report:
1. What strategies would you use to monitor product & service targets and
standards? (6 marks)
2. Develop a strategy to obtain customer feedback in regards to the above.
(6 marks)
3. Explain how you will use the following resources effectively to promote
quality service to customers:
a. Equipment
b. Finance
c. People
d. Technology

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