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plan for an enterprise or organisation your assessment this term is to

Your assessment this term is to develop a complete marketing plan for an enterprise or organisation in your local area or an enterprise or organisation for which you currently work. This will be accomplished in three stages with a project brief (assessment 1), a situation analysis (assessment 2) and the completed marketing plan (assessment 3). Before you begin, ensure that you understand the requirements for each item as common data from all assessments will be integrated into your final marketing plan. Choose a small to medium sized (SME) enterprise or organisation (it can be a for-profit enterprise or a not-for-profit organisation) with which you can regularly interact an enterprise or organisation in which you currently work is acceptable providing it is not excluded. The following companies are excluded: McDonalds, Coca Cola or Pepsi Co. or other multinational companies whose plans are accessible online or through published reports. IMPORTANT NOTE: The unit assessment is contingent upon receipt of a signed letter (on corporate letterhead) from a senior manager of the selected enterprise or organisation. The letter needs to confirm that management is aware of your involvement in obtaining primary source data to develop a marketing plan, and that no part of the work is to be presented for any other purpose other than fulfilling the learning requirements of this unit. The unit coordinator reserves the right to make direct contact to confirm authorisation to proceed and that disclosure is restricted. You must gain approval for your company selection from your lecturer (internal students) or from the unit coordinator (Distance Education students). TASK ASSESSMENT 1 PROJECT PROPOSAL: Select a business for which you can readily access marketing information and submit a project proposal. The project proposal aims to ensure that you have an appropriate company selection and have gained permission both from your lecturer and from the enterprise to continue work. The project proposal comprises: A title slide your name, the company name, etc. Do not include any company logos (unless you have referenced these appropriately!!!). Give your project a title! An introduction slide provide a brief overview of your enterprise or organisation, the aims of the project proposal presentation and the structure of the presentation. A Company Background slide this can include a brief historical background of the enterprise, mission statement, corporate objectives (where these are available), brand identity, and an overview of the types of products/services the enterprise carries. The Pitch slide here you will discuss your proposed marketing plan for the enterprise. Indicate whether you are developing a marketing plan for the enterprise as a whole business (eg. a marketing plan for the Rockhampton Zoo) or only a part of the enterprise such as a particular service or product (eg. a marketing plan for the coffee shop within the Rockhampton zoo), or a plan to address an acknowledged business issue (eg a plan to implement and market a new exhibit and enclosure extensions at the Rockhampton Zoo to increase tourist traffic), etc. Include an outline of the key sections of the marketing plan focusing on what your client should expect to receive in terms of the principle data gathering requirements and the outcomes they can expect. A conclusion slide this is your sales hook for the enterprise. Provide 3 key benefits that the enterprise will expect to gain from having a tailored marketing plan specific to their enterprise needs. Include (attach) the signed (original) letter from senior management as required. A Reference List slide references must be included in your slides but you dont need to say these in your presentation or voice-over. A reference list must be included as your last slide referenced according to APA referencing requirements (See the APA Guide provided in Moodle).

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