Home » murdoch bus349 strategic management construct strategic recommendations

murdoch bus349 strategic management construct strategic recommendations

Management Report You are required to conduct an analysis and construct strategic recommendations for Singapore Airlines Pte Ltd based on current information. A key outcome with this report is to ensure that you are able to construct plausible strategies grounded on solid research, thorough analysis and logical argument, all presented them in a report that is persuasive and clear. o This report, as is obvious from the mark allocation, is going to require considerable work from you. In addition to the use of all matrices and strategic tools taught in the course, you will also be expected to seek out data on your own. The report is expected to be clear and concise. Length is NOT an indicator of quality. Any padding will be frowned upon. The format of the report is given below. The maximum length of the report i, excluding cover sheet, executive summary, contents page and references. In addition you are permitted to have up to 5 pages of appendices. Your appendices are to be comprised of tables, figures, charts and diagrams only. Penalty for exceeding the word limit is 10% for every 100 words above 4,500 words. One often neglected aspect of case studies is the inclusion of the theoretical underpinnings of your recommendations. Required format for major case reports: 1. Executive summary 2. Introduction 3. Current Company Financial Situation a. Past performance assessment b. How strong is the company financially? What can it do or not do? 4. External analysis: a. identify trends, opportunities and threats b. If necessary define the scope of (a): e.g. Asia only or B2Bonly 5. Internal analysis; a. Identify the capabilities behind the competencies that create value b. Will this endure into the future? 6. Issue/Problem definition: a. What issue are you trying to resolve?; b. Given this issue what goal(s)/objective(s) must be set? 7. From (6), briefly describe alternative strategies that resolve the issue a. For each alternative, consider the SAVED components i. Staging: what will be the firms speed and sequence of moves? ii. Arenas: where will the firm be active? iii. Vehicles: how will the firm get there? iv. Economic logic: how will the firm obtain returns? v. Differentiators: how will the firm win in the marketplace? 8. Selection of alternative. Describe the SAVED components in more detail a. How is your chosen option superior to the rejected alternatives? How will the weaknesses of the chosen option not be strategically detrimental or how can they be overcome? 9. Implementation: Outline: a. how the corporate value chain will need to change; b. given these changes, list 3 key measures that will help you determine if strategy implementation is on track; c. Environmental and social impact of strategic recommendations and mitigation strategies: consider, where relevant, i. Carbon footprint along the entire value chain (e.g. food miles) ii. environmental degradation and habitat destructioniii.cradletocradle/cradle-to-grave recycling iv. labour conditions, supplier relationships and market power 10. Appendices: a. E.g. Ratio analysis (place conclusions stemming from this analysis in your main body

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10