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MNG93210 Strategy and Case Analysis (Online) Assessment 3 Case Study Due Date: 25 May 2017 Value: 50% Instructions Netflix is a leading provider of video streaming to customers around the world. In this case study, you are required to prepare a 3,000-word report that: (i) examines the rise of Netflix; and (ii) considers its future in a highly competitive market. In preparing your report please consider whether Netflixs strategies will assist the company in realising its long-term objectives (hint: review the Netflix annual report and it strategy statements, which are available on its website). Your report must be structured as follows: 1. Introduction (5 marks) 2. Institutional Background (5 marks) o 2.1. A brief history of Netflix 3. This rise of Netflix (20 marks) o 3.1 Changing technology o 3.2 Operating online o 3.3 Pricing strategies o 3.4 Netflixs innovations 4. Will Netflix remain the dominate provider of online video streaming? (15 marks) o 4.1 What is the Netflix strategy? o 4.2 How is Netflix currently performing? o 4.3 The future of Netflix 5. Conclusion (5 marks)
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