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Using the organisation chosen for Assessment 1, students are to apply their learnings from the capstone topics and apply them to the organisation by undertaking additional research. Again, assuming the role of an organisational consultant, students are to write a report that clearly articulates the organisations strategy and business model and outlines in detail the approach to operations, product and marketing (week 3) as well as innovation and growth (week 4). Attention should also be paid to the use of research and insights (week 7) and strategic implementation and change (week 8).
Findings should be presented in a report of 2,000 words (+/-10%).
Areas covered should include:
An executive summary.
An introduction that summarises the purpose of the report.
A summary of the organisations strategy.
A specific outline of how the organisation undertakes; operations, marketing, product development, innovation, growth, change, strategic, implementation.
A summary of recommendations that identify areas of focus and opportunity to enhance the organisations performance in the future.
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