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innovation and sustainable business development the objective of this essay is to

The objective of this essay is to develop your understanding of the business model as a concept and
how a theoretical understanding of business models can be used to explain value creation, value
appropriation and/or the innovation process at firms in reallife.
To successfully complete this
assessment, you are required to explore the academic literature on business models and to write an
essay addressing the following statement:
According to Kodama (2009), Zott and Amit (2010), and Itami and Nishino (2010), who published in Long
Range Planning in 2009 and 2010, business models can be conceptualised as activitybased
However, these authors developed significantly different models and insights in their papers when they
wrote about business models as systems. There is a good reason for this. The way in which firms
create and capture value can vary significantly. Much depends on the firm’s unique context. In other
words, when managers think about their firm’s business model it goes without saying they need to
understand the firm at a particular point in time, how it may need to change but also the elements that
compose it. Business models as activitybased
systems provide managers with the flexibility to abstract
in all of these ways.
(Links to the above articles can be found on Moodle.)
When you write your essay you should ensure you fully address the above statement and do the
Define the concept of a business model.
Explain what is involved when one conceptualises business models as systems.
Explain how business models as systems can be used to solve static and dynamic problems.
Explain how business models as systems can be used to understand how firms partner.
Explain how business models as systems can be used to understand the innovation process.
Explain Kodama’s (2009), Zott and Amit’s (2010), OR Itami and Nishino’s (2010) arguments in more
detail through the use of an example, that is, by explaining the business model of one firm in more
detail. (You only need to focus on the articles of one of the articles referred to above, that is, only
one business model framework or model.)
Identify which article you thought helped you understand business models as systems the most and
explain why. (You can identify one article, two or all three if you want.)
Conclude by briefly discussing the significance of your findings for the future of business models.
N.B. You should feel free to use diagrams to illustrate points in your essay, including develop hybrid
frameworks and models of your own based on your research.
You should include at least 5 references and no more than 20 references. All sources must be highly
credible and fully referenced. Please note that academic misconduct and late submission penalties will
apply to this assessment as per the university policies

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