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Civility and mass media 20 question multiple choice quiz


Which of the following is TRUE of magazines?


a. They target only mass     audiences. 


b. They target only segmented     audiences. 


c. They target neither segmented     nor mass audiences. 


d. They target either segmented     or mass audiences. 

Any publication that is less than _______ years old has to be checked for its copyright status.


a. 100 


b. 200 


c. 50 


d. 125 

Which of the following is TRUE of magazines and revenue?


a. For most magazine     advertisers, who reads the magazine being advertised in is unimportant. 


b. Advertising is a crucial     source of revenue for magazines. 


c. The mix of revenue for     magazines varies greatly among different types of magazines. 


d. Subscriptions account for     less than one-third of magazine revenue, on average. 

How did the Postal Act of 1879 change the magazine industry?


a. It gave magazines a special,     lower mailing rate. 


b. It allowed magazines to be     shipped overseas. 


c. It required federal approval     for any mailings. 


d. It required special packaging     for magazine mailing. 

Why was offset printing an important development?


a. because “onset     printing” had become too cumbersome and costly for the day 


b. because the printing press     would no longer be needed in the process of printing 


c. because an entire page of     print could now be transferred to a plate that was inked and printed 


d. because publishing companies     could now work in conjunction with one another 

How did lithography speed the printing of illustrated pages?


a. by changing the type of paper     that was utilized 


b. by replacing engraving with a     type of chemical etching 


c. by eliminating the need for     costly electricity 


d. by eliminating the need for     manpower or human oversight 

Magazines that are aimed at specific professional demographic or vocation such as journalism, computer programming, or engineering are generally called _______.


a. trade magazines 


b. consumer-oriented magazines 


c. instructional magazines 


d. professional magazines 

To whom did miscellanies appeal?


a. a small, far-flung, and     diverse audience 


b. those who considered     themselves highly political 


c. a professional, elitist     segment of the nation 


d. those favoring separation     from Britain 

Why can magazines with large audiences charge more for advertising?


a. because the magazines     themselves are more expensive 


b. because more people will see     the advertisements 


c. because those magazines are     usually monthly publications 


d. because the readers of those     magazines have more money 

The computerization of the layout and paste-up process further complicated printing, as did the digitizing of photographs.


a.     True


b.     False

In recent years, publishers of magazines and academic (research) journals have cracked down on students who use material that has been copyrighted.


a.     True


b.     False

Which of the following is TRUE of muckraking?


a. It has, today, continued to     grow in importance. 


b. It was, in its early days,     associated with newspapers and not magazines. 


c. It has, today, lost much of     its crusading political meaning. 


d. It was, in its early days,     used more to investigate sexual scandals. 

magazines started out as publications for those who could not afford newspapers.


a.     True


b.     False

After competing with television for mass audiences, magazines targeted specialized audiences—ages and interest—and have prospered as a whole through the years.


a.     True


b.     False

After you have submitted the quiz, click the to view feedback next to any incorrect response. 

Which of the following happened to magazines in the American colonies during the American Revolution?


a. They expanded to Britain. 


b. They ceased their     publication. 


c. They became more political. 


d. They became     “dailies.” 

According to current intellectual property regulation, which of these scenarios would be considered a violation?


a. You cite large chunks of an     article published on Wikipedia on your online news site without offering     financial compensation. 


b. You take a picture of     President Barack Obama at a news briefing for your online news site. 


c. You reprint part of a 2012     news story on the War on Terror in a 2014 piece on the same topic without     giving attribution. 


d. You cut and paste a photo     from a magazine like People on to your online news site and don’t pay     royalties to the magazine. 

Which of the following is among the most published interest categories for new magazines in the United States today?


a. literary/review/writing 


b. fashion/beauty/grooming 


c. crafts/games/hobbies 


d. comic technique/comics 

What did the emergence of desktop publishing in the 1990s do for the magazine industry?


a. It created a new     internationalism for it. 


b. It lowered the barriers for     entry into it. 


c. It blocked “instant     access” into it. 


d. It increased readers’     interest in it. 

Which of the following is TRUE of magazines in the United States recently?


a. Today, most magazines enjoy     ten or more years of publication. 


b. Survival rate for magazines     has dropped considerably in recent years. 


c. New magazines are seldom     launched in the United States today. 


d. Recently, there has been a     proliferation of more specialized magazines. 

Why have new intellectual property rules changed as electronic distribution has increased?


a. because those who consult     magazine content are more and more likely to steal it 


b. because publishers and     authors are determined to collect royalties from reproduction and use 


c. because the government has     weighed in on intellectual property rights and rules 


d. because advertisers are     hesitant to advertise in magazine where such violations persist 

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