Completed quickly and followed instructions given. Grammar, spelling, etc. was all good as well. Thank you so much! Will hire in the future.
What is the current situation of your IMC plan internally and against competitors – what are they doing great what are you not doing so great! Note: take an IMC approach, not a marketing one.
Discuss how you would position the brand in your consumers minds. (i.e. Benetton positions itself as a company with a heart). You can use a perceptual map to illust
rate this against the competitors.
identify the newspapers that you wish to advertise in, which days in the week? What would the ads be like? Essentially, give details and expand
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